CARL F. BUCHERER — MADE OF LUCERNE
Carl F. Bucherer is an internationally renowned Swiss watch manufacturer founded in 1888 in the city of Lucerne. The independent manufacturer of watches for the luxury segment is part of the Bucherer Group and is headed by Jörg G. Bucherer, representing the third generation of the Bucherer family at the helm of the company. Sascha Moeri has been CEO of Carl F. Bucherer since 2010.
The company has a global presence in more than 25 countries, with 200 employees worldwide and branches in China, Germany, Hong Kong, Japan, Taiwan, and the United States, including a number of interna-tional distribution partners. Timepieces and watch movements are developed in the Carl F. Bucherer factory, where around 25,000 watches are produced each year. A significant milestone in the history of the company was the development of a movement driven by an exterior rotor. The peripheral rotor that powers the watch revolves around the movement and provides an unhindered view of the exquisite work of the horological craftsmanship, which is not concealed by a conventional winding rotor.
Carl F. Bucherer was the first manufacturer to pioneer the series production of the peripheral rotor – another milestone in the company’s 130-year history of excellent quality and refinement.